CASE STUDY

E-Learning Client

Summary

Focused content strategy of identifying and refreshing money pages and CRO focussed user experience revamp helped attract 185% more users in just 7 months.

  • 2.3X Growth in Organic Users
  • ● 48% Increase in Keyword Rankings (Top 3 positions)

Summary

Focused content strategy of identifying and refreshing money pages and CRO focussed user
experience revamp helped attract 185% more users in just 7 months.

Key Achievements (Traffic)

  • Users - 185.45% increase
  • New Users - 196.02% increase
  • Sessions - 159.80% increase

Key Achievements (Conversions)

  • Total Clicks - 279.03% increase
  • Total Impressions - 40.12% increase
  • Average CTR - 60% increase

The Brand

The client is a B2B firm that provides its Learning Management Platform to companies across
industries to improve their training outcomes.

The Challenge

Market Research and Analysis is a highly competitive niche with a number of established players. The client wanted to improve non branded organic search to service pages in a market where brand consciousness was very high.

The Challenge

Market Research and Analysis is a highly competitive niche with a number of established players. The client wanted to improve non branded organic search to service pages in a market where brand consciousness was very high.

The Strategy

  • We worked on the SEO parameters like Onpage optimization, Page Speed optimization to ensure the website was technically sound.
  • Our entire strategy hinged on improving the user experience and we did a complete CRO (Conversion Rate Optimization) audit to suggest UI/UX improvements that yielded conversions across money pages.
  • We implemented Content Refreshes to resolve thin content issues on money pages.
  • We incorporated CTA (Call To Action) buttons across the website to improve conversion rates.
  • We crafted new solutions/services pages to target dedicated offerings to improve keyword universe.
  • We carried out a link building strategy to high Authority Domain which helped us increase the domain authority of our website to 17 from 14 within 4 months.

GROWTH UNLOCKED

The Results

  • We were able to achieve almost a 3x (185.45%) increase in organic traffic within 7 months.
  • Our focussed content strategy helped us drive SERP results for high volume keywords such as “lms India”, “learning management system India”.

Lessons Learned

  • A focussed content strategy that resolved thin content issues across pages helped us improve time spent on-page.
  • A user experience revamp to modernize the website aesthetically, helped bolster SEO efforts.
  • Implementation of right CTAs across the website, blogs, money pages, such as Free Trial, Free Demos helped us improve our conversions over time.

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