CASE STUDY

Business intelligence client

Summary

Targeted on page refreshes and content optimization strategy improved organic traffic by 2.3X.

  • 2.3X Growth in Organic Users
  • 48% Increase in Keyword Rankings (Top 3 positions)

The Brand

Founded in 2005, the client is the world’s leading provider of procurement intelligence and
supplier compliance solutions. They specialize in providing critical market information and analysis that
enables companies to make smart sourcing decisions.

The Challenge

Market Research and Analysis is a highly competitive niche with a number of established players. The client wanted to improve non branded organic search to service pages in a market where brand consciousness was very high.

The Strategy

  • We identified and resolved technical issues with the website to improve all SEO parameters.
  • We analyzed and discovered the gaps in the existing content.
  • We carried out extensive keyword research for service pages based on user journeys.
  • We added relevant content based on the research and content gap analysis.
  • We also focused on on-page optimization, Conversion Rate Optimization, and improved the User Experience with subtle tweaks.
  • We implemented a strong interlinking structure to boost our SEO efforts.

GROWTH UNLOCKED

The Results

  • 2.3x growth in organic traffic.
  • 48% rise in rankings across SERPS (Top 3 Positions).
  • Improved our presence on featured snippets from 4 to 46 keywords.

Lessons Learned

  • Quality content is crucial in the research space and a gap analysis vis a vis the competition helped improve the value of our offering.
  • Optimizing the content based on search intent helped us improve the organic traffic.

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