Ayurveda and wellness
Focused content strategy of identifying and refreshing money pages and CRO focussed user experience revamp helped attract 185% more users in just 7 months.
Focused SEO strategy with content tweaks across individual product pages lead to a
3X boost in Organic Traffic in just 10 Months.
Key Achievements (Traffic)
Key Achievements (Conversions)
The client is an eCommerce company that aims to promote healing and wellness through
Ayurveda products and associated services.
The website was revamped in the month of June’19 using the Laravel platform leading to a significant dip in traffic. The company wanted to establish itself in the eCommerce market through its Ayurvedic products. However, the website fell short across SEO and website optimization parameters as per industry standards. The key aim was to improve organic traffic and product sales from the website.
Market Research and Analysis is a highly competitive niche with a number of established players. The client wanted to improve non branded organic search to service pages in a market where brand consciousness was very high.
- We implemented content tweaks and added valuable user-friendly content to 193 product pages which broke down complex Ayurveda jargon into simple conversational English.
- Execution of page speed optimization and content tweaks engaged users on the website for a longer time as well as increased the traffic by 208.31%, sessions by 212.57%, clicks by 192.95%, and impressions by 169.5%.
- We were able to substantially improve the SERP results for essential keywords like “kerala ayurvedic medicine”, “kerala ayurvedic medicines online”.
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Content-driven strategy of creating layman-friendly and comprehensive doctor vetted health library
Focused SEO strategy of refreshing and tweaking old content along with adding Table Schema Markups
Focused SEO strategy with content tweaks across individual product pages lead to a 3X boost in Organic
Focused content strategy of identifying and refreshing money pages and CRO focussed user experience